Culture wars: Fighting against company growth to encourage team-building

When goals are shared, long-term organizational benefits may become more attainable.
When goals are shared, long-term organizational benefits may become more attainable.

Maintaining an organizational culture in the face of rapid expansion can prove to be a quandary for many businesses. Many times, employees simply become too numerous to manage properly, and as a sense of cohesion evaporates, it is often replaced with a singular goal of accomplishing individual tasks.

A retained executive search firm can identify an executive who understands that individual and group goals can be pursued simultaneously and will try to ingrain a sense of esprit de corps – group loyalty – into the fabric of the organization. Leaders who are aware of the importance of team-building should be highly sought-after by startups.

One reason they are so valuable is that team-building is a tall task, especially if not all employees are on-board with these initiatives. Executives can enhance cohesion through regular team meetings to ensure everyone is communicating properly and on the same page. As long as these meetings do not infringe too much on day-to-day responsibilities, they may be an ideal way to enhance communication.

"Once your company is made up of more than 10 people, it is both harder and more important to have everyone on the team 'singing the same song,'" startup CEO Slava Rubin writes for "At a start-up, it is important to continually review plans since tactics and personnel can change very quickly and incorrect assumptions can be made."

If team-building practices continue to lead nowhere, a business may want to hire an executive search firm to find an executive who has experience building and maintaining an organizational culture. Whether that individual's personality is simply better suited to bringing employees together or that executive is simply utilizing a different approach to encouraging worker synchronization, a change could help boost a company's productivity.